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Need to get
more power from your site?
Someone
said “the only people making money on the internet are the
porn sites.” May or may not be true for consumer sites
(amazon.com has 35,000,000 customers and they haven’t made
a profit yet!) What is true is that business-to-business selling
on
the internet is booming! If you want to improve your situation,
try these concepts. The internet is still about attracting people
with
attractive appeals stated in a fascinating way. The principles are
free. If you want more depth you can order the whole book on
the orderpage.
1. FAST FAST
FAST FAST downloads. Make people wait and they’re
gone. If you’ve got to make them wait, tell them
how long it’s going to take, and make it worth their while.
2. Use credit cards. Or get a credit card service. 80% of orders
will come through credit cards. Tell people EXACTLY how
much will be put on their card.
3. EXPLAIN YOUR DEAL and fully disclose ALL costs up-front. If people
don’t know what you’re selling, they’ll go elsewhere.
To
soften the deal, provide lots of useful information FREE.
4. Only one in four people believe they will save money over a retail
or direct mail alternative to buying on line. Build in value and
tthree out of four will pay full price or more because of the convenience.
5. Affiliate yourself and cross-link with others of like mind. Do
due diligence on them first to make sure they’re legit.
6. Respond QUICKLY to e-mail inquiries.
7. Make it EASY for people to get in touch with you.
8. Offer a no-hassle guarantee if customers are not satisfied, and
HIGHLIGHT the fact that you do.
9. Don’t send out unsolicited e-mail to prospects. Instead,
encourage them to contact you by providing some free information
they
can request from your site in a booklet. Most will be happy to pay
the postage.
10. Don’t run afoul of abandoned shopping carts, fraudulent
credit card use, site stealing. Countermeasures are in the booklet.
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