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—Winston Churchill. Said to Wing Commander S.C. McLeod, while both a bit under the weather. |
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| The Story | The Reason | Painless? | The Opportunity | The Science |
The Story.
| Business
Buffet is the brainchild of Barbara Frank and Gord McLeod, specialists in corporate communication and education. For years, they worked with major corporations like Xerox, Prudential and DuPont, simplifying complicated information, making it easier to understand. Applying their unique blend of communication skills, they were able to capture even the driest of subjects and present them to diverse audiences, in visual information bites that were clear, simple and edutaining (combining education and entertainment) and it WORKED for small and home-based businesses, educators, consultants and a host of other people interested in helping. Theycalled their approach “compressed communication” and embarked on a journey to grow the business, a journey they’re still on today. As they began researching today’s information- heavy marketplace for new opportunities, they quickly saw that although they were professionals in their own field, they knew very little about running a business. With so much to do and so much to know (finance, marketing, human resources and operations), they couldn’t seem to get the right knowledge at the right time. Courses were too time- consuming, textbooks too theoretical, consultants too expensive. Besides, they weren’t looking for an MBA—all they wanted was enough information so we could make better decisions. And not be bored! They needed a shortcut, a series of “compressed” business programs, straightforward and simplified. Being in the mainstream of small business, they saw they were far from alone. Today millions of people with little or no business experience are finding themselves self-employed, juggling critical business decisions to the best of their ability while they lack business basics. The dramatic global shift to self-employment and small business created a gaping need for quick, clear business information. That’s why they changed their focus from helping big business to helping small business help itself, by making business learning painless. |
They started
with two common bugaboos, Marketing Some Corporate
Clients:
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