Taking the mystery out of marketing.

Taking the MYSTERY out of Marketing:

Marketing means organizing all of your resources within your environment to meet customer needs, annihilate competition and still make a profit. Classically, it includes the four “P‘s”…

1. Creating or adapting a product (or service) to fit a particular set of prospects,

2. reflecting the features and benefits of the product in all of your promotion,

3. setting up a distribution system that fits the locations and logistics that reach the prospects,

4. and setting a price that successfully gauges (not gouges) how much the prospects are willing to pay for the real and perceived values that hover in and around the product.

This “marketing mix” are the elements that you can control, and aim to suit the prospect within an uncontrollable environment of other factors, such as the competition, the economic environment, the ecology and climate, the particular society and culture, their behaviour (why, how and when people buy) and their characteristics (income, education, sophistication, lifestyle, occupation, location and so on.

After taking these controllable and uncontrollable factors into consideration, you design your marketing mix so it will hopefully be appealing enough to the prospects you expect to reach so that they’ll pay your asking price (AND you’ll successfully fight off your competition, survive and thrive!)

Taking Business Buffet as an example wil be enlightening. If you’d like to know more, all of this is covered in the three marketing programs at the top of this page. Click here for the Business Buffet example.

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Copyright 2000. McLeod & Frank Corporate Catalysts.
While Business Buffet is now helping business people and those who help them, we can’t guarantee your results.
It is always a good idea to seek specialized professional assistance when making major decisions.